Telephone Selling Essentials: Telemarketing for Success

Details

Build Confidence, Stay Compliant, and Close More Deals

This focused 1-day course equips sales professionals with the essential skills to succeed in telephone-based selling. From creating a strong first impression to handling objections and closing confidently, participants will learn how to use tone, language, and modern tools to drive better results. The course also covers legal compliance (including POPIA/GDPR), CRM integration, remote work best practices, and strategies for effective follow-up, ensuring a complete, practical foundation for successful phone-based sales.

Participants will learn how to:

Make a great first impression over the phone
Communicate clearly and confidently using professional tone and language
Apply active listening and questioning techniques
Handle objections and close sales effectively
Use telephony tools and CRM systems efficiently
Stay compliant with POPIA/GDPR and DNC regulations
Work remotely while staying productive and connected
Create a personal plan to improve future sales calls

Delivery Methods

Delivery Method	Duration
Classroom	1 Day	Get a Quote
Live Virtual Training	1 Day	Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

Information may change without notice.

Audience

New or junior telesales representatives
Inside sales teams and call centre agents
Customer service staff transitioning into sales
Field sales reps expanding into phone-based outreach
Freelancers and entrepreneurs doing their own lead generation
Business development support staff
Remote or home-based sales professionals
Anyone needing to improve confidence and performance in sales calls

Pre-Requisites

Participants should have basic communication skills and a general understanding of their organization’s products or services.
Familiarity with telephone systems (or VoIP tools) is helpful but not strictly required.
A positive attitude, willingness to engage in role-play exercises, and openness to feedback will ensure the best learning experience.

Course Outline / Curriculum

Introduction and Compliance

Overview of telemarketing today
Legal and ethical considerations (DNC, POPIA/GDPR)

Professional Telephone Persona

Tone, pace, and clarity
Positive language and first impressions

Core Communication Skills

Active listening and effective questioning
Techniques for handling various caller scenarios

Tools and Technology

VOIP, auto-dialers, and call analytics
CRM integration and omnichannel approaches

Planning and Scripting

Pre-call research and structured scripts
Personalization and role-play exercises

Negotiation and Objections

Phases of negotiation
Turning objections into opportunities

Closing and Follow-Up

Asking for the sale
Scheduling callbacks and measuring outcomes

Remote Work and Collaboration

Home-based setup best practices
Team coordination and shared tools

Wrap-Up and Action Plan

Key takeaways and Q&A
Next steps to implement learning

Schedule Dates and Booking

There are currently no scheduled dates.

Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below, and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.

Add me to the waiting list

Should you need this course urgently, the following options are available:

Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.

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