Customer-Focused Relationship Selling

Details

Attending this course will help you master the art of forming meaningful relationships in both business and personal settings. By exploring customer-focused selling techniques, communication essentials like asking good questions and active listening, and the finer points of non-verbal cues, learners gain a deeper understanding of connecting authentically with clients and peers. The course also includes practical guidance on networking, such as remembering names, making small talk, and managing first impressions, ensuring participants leave with the confidence to create positive, lasting impressions.

This course teaches self-awareness, relationship-building insights and practical interpersonal skills to help you build stronger client loyalty, more effective sales outcomes, and enriched professional networks.

This one-day workshop will help you teach participants:

The benefits of developing a support network of connections.
How building relationships can help you develop your business base.
How to apply communication techniques to build your network.
The key elements in strong working relationships, and how they might put more of these elements in your working relationships.
Key interpersonal skills.

Delivery Methods

Delivery Method	Duration
Classroom	1 Day	Get a Quote
Live Virtual Training	1 Day	Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

Information may change without notice.

Audience

This course is ideal for anyone who needs to build strong, lasting relationships with clients or colleagues. In particular, sales professionals, account managers, entrepreneurs, and customer service representatives will benefit from developing better listening skills, learning how to make great first impressions, and mastering the art of networking. It’s also valuable for anyone in a client-facing or leadership role who wants to cultivate more productive and positive interactions, both in and out of the workplace.

Pre-Requisites

None

Course Outline / Curriculum

Focusing on Your Customer
- To begin, participants will learn what consultative selling (or customer-focused sales) is all about. Participants will also explore the efforts vs. results matrix, and what activities can generate the biggest results for them.
What Influences People in Forming Relationships?
- There are seven main things that influence people in forming relationships. During this session, we will cover what those influences are and how participants can ensure they are a positive factor in your relationships.
Disclosure
- Joseph Luft and Harrington Ingham developed the Johari Window, a way of looking at our self-awareness and our ability to ask feedback of others. We will look at the Johari Window in detail during this session, and how disclosure can help build good relationships.
How to Win Friends and Influence People
- One of the most popular books ever written was Dale Carnegie's How to Win Friends and Influence People. We will spend this session looking at some of its tips.
Communication Skills for Relationship Selling
- The two most basic elements of good communication are asking questions and listening to others. We will cover both skills in depth during this session.
Non-Verbal Messages
- Did you know that your words convey only 7% of your message? We'll discuss what the other 93% is made up of, and how participants can ensure that your body is sending the same message as your words.
Managing the Mingling
- During this session, we will discuss some tips on mingling, including ways to remember peoples' names.
The Handshake
- During the important first few minutes of a new relationship, a handshake is usually the only body contact between two people. We will discuss and demonstrate the five key elements of a good handshake.
Small Talk
- Being able to small-talk successfully is one of the most crucial skills a businessperson can develop, but it's also one of the hardest. We'll discuss some basic do's and don'ts of small talk.
Networking
- Once you have started a network of business associates, how do you organize your contacts? We will answer this question to wrap up the day.

Schedule Dates and Booking

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date	End Date	Branch	Status
Mon 5 May 2025	Mon 5 May 2025	Fourways	Scheduled	Book Live Virtual Training

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