Telephone Selling Essentials: Telemarketing for Success

TRAINING COURSE

Details Audience and Pre-Requisites Course Outline / Curriculum Schedule Dates and Booking Enquiry

Details

Build Confidence, Stay Compliant, and Close More Deals

This focused 1-day course equips sales professionals with the essential skills to succeed in telephone-based selling. From creating a strong first impression to handling objections and closing confidently, participants will learn how to use tone, language, and modern tools to drive better results. The course also covers legal compliance (including POPIA/GDPR), CRM integration, remote work best practices, and strategies for effective follow-up, ensuring a complete, practical foundation for successful phone-based sales.

Participants will learn how to:

  • Make a great first impression over the phone
  • Communicate clearly and confidently using professional tone and language
  • Apply active listening and questioning techniques
  • Handle objections and close sales effectively
  • Use telephony tools and CRM systems efficiently
  • Stay compliant with POPIA/GDPR and DNC regulations
  • Work remotely while staying productive and connected
  • Create a personal plan to improve future sales calls

Delivery Methods

Delivery Method Duration
Classroom
Instructor-led classroom-based training. Classes are scheduled at various conference centres in the Sandton area or your premises. Stationary and printed manuals or online resources are included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided. Training is between 9 am to 4 pm.
Classroom
1 Day Get a Quote
Live Virtual Training
This course is delivered live via Microsoft Teams. You will be able to see and hear the instructor, view their whiteboard, and ask questions or communicate in the chat. Attend from the comfort of your own home or private office.
Live Virtual Training
1 Day Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

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Information may change without notice.

Audience

  • New or junior telesales representatives
  • Inside sales teams and call centre agents
  • Customer service staff transitioning into sales
  • Field sales reps expanding into phone-based outreach
  • Freelancers and entrepreneurs doing their own lead generation
  • Business development support staff
  • Remote or home-based sales professionals
  • Anyone needing to improve confidence and performance in sales calls

Pre-Requisites

  • Participants should have basic communication skills and a general understanding of their organization’s products or services.
  • Familiarity with telephone systems (or VoIP tools) is helpful but not strictly required.
  • A positive attitude, willingness to engage in role-play exercises, and openness to feedback will ensure the best learning experience.

Course Outline / Curriculum

Introduction and Compliance

  • Overview of telemarketing today
  • Legal and ethical considerations (DNC, POPIA/GDPR)

Professional Telephone Persona

  • Tone, pace, and clarity
  • Positive language and first impressions

Core Communication Skills

  • Active listening and effective questioning
  • Techniques for handling various caller scenarios

Tools and Technology

  • VOIP, auto-dialers, and call analytics
  • CRM integration and omnichannel approaches

Planning and Scripting

  • Pre-call research and structured scripts
  • Personalization and role-play exercises

Negotiation and Objections

  • Phases of negotiation
  • Turning objections into opportunities

Closing and Follow-Up

  • Asking for the sale
  • Scheduling callbacks and measuring outcomes

Remote Work and Collaboration

  • Home-based setup best practices
  • Team coordination and shared tools

Wrap-Up and Action Plan

  • Key takeaways and Q&A
  • Next steps to implement learning

Schedule Dates and Booking

There are currently no scheduled dates.

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