Andrew is passionate about communications and making connections. As an actor, playwright, singer, song writer and over all performance enthusiast, Andrew has learned the importance of effective communication in the social environment. A graduate of UCT, he has a Bachelor of Arts double major in Drama and Media&Writing. He has always found himself at home on the stage, be it theatre or music. He has also had a keen interest in the behind the scenes occupations of writing and directing. At school level he was awarded Best Script two years running as well as Most Versatile Actor and overall Drama Honours. The psychology behind performance and how that applies both to stage and interpersonal interaction is focal point for Andrew and formed key aspects of his studies.
"There's no such thing as a social media strategy, only a good business strategy that is aware of networks"
Carl Spies is seasoned social business strategist, a complex multidisciplinary approach emerging from social online networks that seek to help leading brands extract real value from social media/network trends and technologies to engage customers beyond the corporate firewall, and mine social capital behind it.
He has spent the last six years establishing himself as a thought leader in systems thinking and social business design while working with clients ranging from Standard Bank, Vodacom and South African Breweries to eBucks, Microsoft and Samsung.
Carl is recognised as an accomplished provocative facilitator and technical consultant having advised many organisations in South and West Africa, coordinated top-level community events and addressed national and international groups on a wide range of critical social business topics. He is well a seasoned design thinker with broad insights at the intersections of social science, online community development and value innovation using proven network effects.
ABSA - A shared services strategy network which refined and cascaded department strategies online.
FNB - Learner management system for the Institute of Extreme Customer Service.
Hollard Insurance - Hollardtopia - Social Intranet
Kelly Personnel - Social Intranet
Microsoft - Ideation Platform to crowd-source ideas from the community.
RMB - Internal platform to query and collaborate on scaling the internal culture after rapid expansion.
SAB - Learning collaboration platform.
Standard Bank - Blue Connection - the core social intranet (including gaming elements to increase adoption).
Telesure - Let's Connect pilots platforms.
(and external social community platforms for :Converse, Toyota, eBucks and Samsung)
Social Software: Acquia Commons (Drupal)
Microcontent: SocialCast, Twitter, Yammer
Social Networks: Facebook, Google+, LinkedIn, SocialText
Media: Flickr, Youtube, Last.fm, GetGlue
2. Knowledge and Skills
Relevant Models he is trained in:
SCRUM: Agile Product Development + Project Management
Cognitive Edge: Complex Adaptive Social Systems - Sensemaking using Cynefin.
User Experience Design - Flow Interactive.
NeuroSematnics - linguistic and cognitive models of user experience.
LAB - language and behaviour profiling (to develop archetypes from the network members).
VizThink - Dave GrayCynefin - Dave Snowden - Complex Adaptive Systems - Sensemaking
Biomatrix - Organisational Change using network effects and systems-thinking.
StrateX - designing execution strategies and developing channels to cascade them throughout the workforce.
Spiral Economics - a model based on the Claire Graves research - exploring the dynamics of value creation from individuals to the entire stakeholder ecosystem.
Training Courses Developed:
IXCS 3 Day Intensive - WesBank - Customer Service
A 3 Day MBA in Social Business (for Terrapin) - covering B2B, B2C social network concepts and tools.
3. Services Offered
Rapid Prototyping of Social Networks - with rapid feedback and agile metrics.
Workscapes - performance support social networks (incorporating informal learning)
User Experience Mapping - Designing network elements to fit staff profiles.
Lunch 'n Learn Sessions - from frontline to C-suite level audiences - succint explorations of current social business elements e.g. #SoMoLo
Intrapreneur Sessions - designed to build capacity with internal teams to rapidly identify, design and test social network initiatives.
Mari Eagar hired Carl as a Social Collaboration Strategy Consultant in 2010/11:
"Carl Spies combines strategic thinking with design thinking to create a unique approach in social business design. He implements strategic initiatives using a people centric and collaborative approach, which ensures successful change in peopleâ€™s behavior to support the implementation thereof. Carlâ€™s work is based on deep research of theory as well as significant experience in social technologies, therefore making his solutions robust, credible and implementable.
An example of his strategic contributions and social design thinking skills can be seen with the openaxyz method and toolset where Carl contributed to the original conceptual design which was focused on the application of design thinking in the strategy domain. He also visualised and developed architecture foundations in openaxyz such as the social group module and the visualisation features, making the product unique in the market place. He is able to move other peopleâ€™s ideas into unique, differentiating insights and innovation."
-Mari Eagar CA - M Phil Leadership (cum laude) and Member of the Canada-Southern Africa Chamber of Business.
The Social Media Marketing Course is a practical workshop that takes delegates through the largest and most influential platforms: Facebook, Twitter, Instagram, LinkedIn and YouTube.
Delegates will learn the basics of how to use and optimize their social media accounts, or create them if they don't yet have any. The prospective marketers will learn how to find which platforms their users frequent and how to target them across various platforms.
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
Lastly, they will learn how to use social media account management tools to make their work efficient and painless.
Save up to 10% by booking and paying
10 business days before the course.
Information may change without notice.
Business owners, product owners, small business start-ups, independent consultants needing to boost their online profile, marketing managers, website admins and content specialists. Anyone wanting a practical handle on social media to make it work for business.
A device to access the internet, preferably a laptop. Access and login in details to existing social media platforms. It is necessary that you be comfortable with computers and the internet and have some exposure to social media. A marketing background would be helpful but not essential.
Course Outline / Curriculum
Social Media is Throwing a Party
Delegates will explore the similarities between throwing a party and hosting social media platforms: entertainment, invitations, making sure everyone gets along.
The class will look at the various ways their audience finds and interacts with them on social media and even which platforms we should be using to find our audience.
What do you want to achieve? We will look at setting goals which will inform us as to which platforms will help us achieve our goals and how best to go about marketing on them.
On the web, content is king. We will explore what forms of content there are and how we can use our content to achieve the goals that we have set out to achieve. We will also look at how to create a content system to make the generation of content efficient.
Next we will explore the importance of a business blog as well as how to use topics and key words to draw attention and create buy-in.
Delegates will learn the culture of the world's largest social media platform and how to use that for effective business marketing. This section will cover important aspects such as the look and feel of your Facebook page, what content to post, when to post it and how to boost it. Delegates will set up a business Facebook page if they currently don’t have one, or edit an existing one that they have admin rights to. The section will also cover paid advertising in Facebook and help you to set up a Facebook ad campaign.
This section will explore basics such as how to set up both your personal profile and business page for success as well as exploring important tactical elements such as the team based marketing approach to LinkedIn. We will also explore the use of groups and LinkedIn Pulse for communicating your message, as well as paid advertising.
This section will explore the unique culture of twitter and what type of audience can be found there. We will explore the basics of the tweet, handle, hashtag and retweet. We will also explore using twitter lists for strategic purposes, creating twitter cards and paid marketing on twitter. Delegates will set up a twitter account for business or edit an existing Twitter business account.
This section will explore the dual functionality of YouTube, as a social media platform in its own right, and a supportive platform for other media. We will look at how to upload videos, what videos to upload, and how to optimise them for interactivity. Delegates will be taken through the steps to create a You Tube channel.
During this section, we will look at how we can use Hootsuite as a tool to manage our social media accounts so that we can save time and energy in marketing on social media.
Schedule Dates and Booking
To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.