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COURSE TRAINERS
Rob Terlingen
Rob Terlingen (BComm) has had over thirty five years' experience in marketing, sales, advertising, general management, corporate planning, management consulting and business administration in meduim to large companies, in a variety of industries. His marketing methodology has been developed over many years based on his research into "best practice" American and European methodologies and his own experience in the equally competitive South African market. The methodology is unique as it is supported by custom designed worksheets. The entire process is personally facilitated by Rob Terlingen. The facilitation process itself creates many "quick wins" and A-ha Moments" for you and your team. The process is stimulating, motivational and has a profound positive effect on your organisation right from the very start.
Details
The key to developing an effective Marketing Plan is disciplined marketing planning (DMP). The DMP was developed by an experienced marketing consultant with over 35 years experience in the field. DMP is a logical, comprehensive, sequential, interlocking, step-by-step decision-and-action process. This methodology and final output documentation will add significant credibility to any business strategies and funding models
- Recognize what is meant by the term "marketing."
- Discover how to develop a marketing plan that will result in increased sales.
- Know how to develop a marketing plan and a marketing campaign.
- Use time rather than money to market their company effectively.
- Understand how to develop a comprehensive marketing plan and how to effectively implement the plan
Delivery Methods
Leading Training is focusing on providing virtual training courses for the foreseeable future and will only consider in-person and classroom training on request, with a required minimum group size of six delegates. We remain committed to offering training that is fast, focused and effective.
| Delivery Method | Duration | Price (excl. VAT) | ||
|---|---|---|---|---|
| Classroom | 2 Days | ZAR 5,500.00 | Get a Quote | |
| Live Virtual Training | 2 Days | ZAR 4,500.00 | Get a Quote |
Discounts Available
Save up to 10% by booking and paying 10 business days before the course.
Brochure:
Audience
Marketing managers, Sales consultants, sales staff, managers, business owners
Pre-Requisites
Marketing and sales experience
Course Outline / Curriculum
During this workshop participants will learn about our well-proven Four Phase Diciplines Marketing Planning Process including:
The Marketing background
This is the information base from which the plan is developed
The Marketing Plan
Provides the direction for the execution in the market place
The Marketing Execution
Is the actual interaction with the target market and is responsible for generating the projected sales and profits
The Marketing Evaluation
Measures the level of success of the plan's execution and provides learning that is incorporated into the marketing background section to be developed for the next cycle (year) of the ongoing marketing plan.
Sessions that will be covered includes (including free reproducible worksheets for each step):
Problems and Opportunities
Setting Sales Objectives
Target Market and Marketing Objectives and Brand Positioning
Marketing Strategies
Communication Goals
Tactical Marketing Mix Tools
Budget, Payback Analysis and Calendar
Execution
Evaluation
Delegates will leave the workshop with a complete Marketing Plan for their company and business. The facilitator will also be available for post-workshop coaching sessions if required
Schedule Dates and Booking
There are currently no scheduled dates.
Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below, and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.
Should you need this course urgently, the following options are available:
- Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
- If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.